Last month social psycologist Robert Cialdini, author of the brilliant book Influence: The Psychology of Persuasion (of which a milion copies have already been sold) gave an excellent presentation for the NIMA MDG (Marketing of services) at Dialogues house Amsterdam. He showed how you can use simple principles to spectacularly improve the results of of communication with customers, simply by applying factors of social psycology. He explained the six basic principles. Robert's talk was followed by Janine Himpers-Verhoeven, listening consultant at Altution. Here is my personal perspective on the priciples explained by Robert with additions from Janine.
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Information on conferences, seminars and fairs which I will contribute to, have contributed to before, or just find very interesting. Also reports of trainings or lectures I have given.
Robert Cialdini: fascination, inspiration and manipulation
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