The evolution of media, marketing and brands!

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Category: Me, Consumer

Apart from being a futurologist, trend watcher and author, I am a consumer as well. Just like everybody, I am disturbed by imperfections in new technologies. Or pleasantly surprised by the joy existing technology can bring. Or I change my way of communicating with other people, with authorities, with brands. Enough to write about!

USB Stick in Wodka bottle?

in Me, Consumer on May 31st 2008 15:51

This week I received a box in the mail. Neatly on company name, without a sender and still with a bottle of wodka from the to me (still) unknown company Oberoff. You can't even find a link for this Lithuanian brand. Neatly wrapped in sturdy cardboard, but without accompanying letter. Special. It becomes even more special now that there turns out to be a USB stick at the bottom of the bottle. It's currently drying. I'm curious what I'll find on that... That's a very unconventional way to advertise your product.