All developments in long term context.
Entertainment and movie brand MrMovie is now available through the mobile phone (mc, Dutch). He or she who wants to see the latest film news, see listings or find upcoming movies, can visit MrMovie’s mobile pages. If in the future everybody has Messenger on their phones, we automatically connect to MrMovie’s chat bot from the restaurant we’re at, find what top movie they show in the neighboring cinema, and reserve directly. Then we finish our espresso and walk to the cinema. This is a small step in that direction.
Dinnersite.nl (Dutch) allows restaurant goes to see where restaurants are located using Google Maps. In the example you can see restaurants with a menu of over 40 euros in Amsterdam Central. Again a coaching brand which helps with outdoor entertainment is created. Soon we'll be able to reserve a seat using Dinnersite. Then Dinnersite will ask us for a review and we can start looking for good reviews. First in general, but then also reviews of our friends or friends of friends. And then Dinnersite (with or without a partner) will start to do the exact same thing for the restaurants in the rest of the world. Some sectors are further along than others, but catering too is slowly shaping itself into the coaching brand model. This is a step in that direction.