The evolution of media, marketing and brands!

All developments in long term context.

Google TV: Entertainment coaching tomorrow



Again another example that illustrates that the programming of our evening on the couch will be done on an individual basis by a new type of brands, home entertainment coaching brands, instead of traditional TV broadcasters, who are programming for the mass and interrupt our favorite shows with advertising.

Just a matter of time before Google starts to charge us per show. And we’ll love to pay a few cents to avoid the advertising! Home Entertainment Coaching Brands have the future, and traditional broadcasters have to switch their business models. Fast!

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