Dutch energy supplier Eneco has a new animated logo in the top left hand corner of it’s website. The animation is organic, animating once and then staying still. Unfortunately, it doesn’t work in FireFox (via mb. Dutch). It is one of the first brands that has dared to animate their permanent logo (in the top left hand corner). In the future no logo will be static. Sometimes it will be a way of expressing the brand personality , reacting if we click on it - and later - reacting even if we look at it. First we need to learn to let go of the old rule ‘that a logo should be static and do nothing’.

Studies have shown an increase in the levels of aggressive behaviour in people who play violent video games. Less well educated young men who enjoy playing games with violent central characters and also like to be the ‘hero’ in real life behave significantly more aggressively after playing video games than other young men (via tg, Dutch). We are making the virtual world more and more real. What we see today is child’s play compared to what we’ll see in the future. Our human brains are not built to be able to differentiate between the two worlds, they mix it all up together. This will eventually lead to the banning of violence in video games as well as in passive media, so called films. It will take a couple of decades, but we’re slowly moving toward pamper planet. 

Business social network LinkedIn introduces company profiles (see below for details, li). A lot of information that hasn’t been available before has now been published. Furthermore, LinkedIn offers companies the possibility to add information. LinkedIn thus pushes the brand coming out for all companies, meanwhile becoming more and more relevant as a personal career brand: a brand that helps you in your career.